Social media arose, in part, as an alternative to the so-called ‘mainstream’ media, an empowering communication tool for individuals made possible by the incredible technology of the Internet.
With mainstream media dominated by establishment voices of the Left, it was expected that those same voices would also be dominant on the internet and on social media. But that’s not what happened.
The rise of voices on the Right on social media demonstrated that their reports and commentaries were far more reliable – and popular – than what was being heard from the voices of the Left. This presented the Left with a challenge to their narratives that was previously absent.
However, what was initially not relevant to many who participated on social media platforms is the fact that the major platforms are owned and managed by those with a leftist agenda – the ‘social media giants’ – people who apparently don’t seem to mind manipulating the truth to their advantage. So now it has become relevant.