“Shift” is the name of the City of London Ontario’s plan to spend well over half a billion (federal/provincial/municipal) tax dollars on a “Rapid Transit” system.
Supporters of Shift say the Rapid Transit service is “more than a people mover,” as the headline in the Mar 11 London Free Press expressed it. It is municipal council’s “vision for London’s future” and is fundamentally based on the “build-it-and-they-will-come” theory. A key component of this vision of the future is to get us all to leave our cars in favor of public transit, biking, and walking (as literally expressed in the Shift plan).
“Down Shift” is the name of an association of downtown London merchants who have formed to oppose the city’s “Shift.”
Ironically, these same merchants are also “members” of another “association” called the London Downtown Business Association (LDBA). When they turned to the LDBA for help, they discovered that their “association” is no such thing!